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If you’re working on a great content marketing strategy for your brand or business, you’ve no doubt started to think about what sort of content will work best for your audience. It can vary from anything like written articles on a blog, to podcasts or videos. There’s also another medium that you should definitely take into account and that is infographics.

If you haven’t considered using them in your strategy, it’s time to listen up. Here are some top reasons as to why they should be included.

They condense a lot of information into one image

Infographics are great as they condense a lot of information into one, digestible image that’s easy to read. They’re a good way of showing your knowledge on a subject quickly and effectively, as they take a lot of research to create a really strong one, so this will display you as a thought leader in your industry.

They’re shareable

Due to infographics attractiveness the capacity for them to be shared on social networks and become viral is much higher than ordinary text content. They’re not just easy to share, but a good infographic will compel people to share it if they think it contains useful or interesting information that their friends may like. You should include sharing buttons for each social media channel when posting your infographic so that it can be added to as many sites as possible, giving it the best chance to reach a wide, or maybe even global audience.

They’re highly visual

People like images and visual representations of things, particularly if these things can be difficult to digest otherwise; for example, heavy amounts of data, or if the subject matter isn’t generally seen as being very gripping. They’re the best way to display your data and knowledge in an attractive, eye-catching way that people can scan easily to get the information they want specifically. You should also definitely add your brand’s logo to the bottom of the infographic so that people start to recognise your brand as an authority. This will be free advertising for you each time it is shared, too.

They’re easily embedded onto your different channels

You can share your infographic on all of your social media channels, your website and blog at just a few clicks of your mouse. You can include an embed code so that others can do the same too. The more places it’s hosted on, the more clicks it will send through to your website which is a great way of increasing traffic to it. The viral nature of the infographic medium makes people link to your site and Google will index your website higher due to Google’s ‘Page Rank’ algorithm.