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If you want to use social networking platforms such as Twitter, Facebook, Instagram or LinkedIn, you will need a ‘human face’ in order to make your social media marketing work.

This doesn’t necessarily mean that you have to detail every minute part of your life or business – in fact; this can have the adverse effect anyway. But it does mean that you’ll need to show your followers some personality, and an insight into who you are. That’s not always the easiest thing to do in terms of balance, so we’ve put together some tips for getting it right.

Get the tone of voice right

We’ve all heard the saying ‘it’s not what you said; it’s the way you said it’ and this is why it’s so important to nail the tone of voice when posting as your business via social media. You need to get the balance right between informal and unprofessional, and between friendly and robotic.

Share relevant news stories

As well as what you’re up to, and what’s new in your business, it’s a good idea to show a sense of awareness with the news world around you. Share relevant and interesting news stories on your timelines that will entertain your readers, as well as showing them that you keep up to date with news and technology.

Share an appropriate insight into your personal life

It’s all too easy to get a bit too personal on social media, but it’s important that you do show a glimpse into your personal life so that people will start relating to you, and will see a human element of your business.

Post regularly and honestly

Posting regularly is important for keeping your readers interested in you and your business, and it’s vital that you dedicate some time to each of the social media channels, rather than just dedicating all your time to one. Posting honestly and consistently across all platforms is crucial for gaining trust and credibility.

Pick a primary platform

Posting across all platforms is really important, but it’s a good idea to pick one channel that will act as your primary platform, and dedicate the majority of your time and effort to posting on this. To pick the right one for your audience, you’ll need to learn about their behaviour online and their social media activity.

Don’t forget to respond to your followers

To add a real face to your business via social media, you’ll need to make sure you’re responding to any comments or queries your followers will leave on your different pages. That way, you’ll gain a reputation for being reliable online as well as personable and trustworthy.