Let’s face it – trying to get yourself noticed on social media is tough. After all, you’re just one of the millions of other people or businesses out there who are trying to do exactly the same thing. As a small business or start up, this is amped up even more.
Therefore we’ve looked into some of the best ways of doing just that to help you on your way to growing your business and gaining a loyal following along the way.
Ask questions to your followers
Your followers are likely to ask you questions on social media, and it’s vital that you respond to them to gain their trust and interest. But you should also think about asking them questions to – after all, it’s the best way to learn about your audience. Showing that you’re interested in knowing what they’re interested in is a great way to stand out from the crowd.
Put in the time
Standing out on social is not easy, and it’s certainly not something that happens magically overnight. You’ll need to be prepared to put in a lot of time and effort, from seeking out useful content to share with your followers, to responding to their comments and to generating interesting new content for their attention.
Demonstrate your passion
Passion and enthusiasm are infectious, and it’s something that will really get you noticed on social. Demonstrate your passion online to show your audience how committed you are at what you do, and they’ll soon catch on.
It’s not just all about useful content and witty words on the world of social media – you’ll also need posts that will be eye catching and impactful. The best way to do this is via imagery, or even GIFs or videos. Our timelines are bombarded with tweets and posts, but a picture or short video goes a long way to break this up and capture our interest and attention.
Offer interesting incentives
A tactic that a lot of small businesses use on social media is to offer their followers incentives for following them, such as freebies or discounts on their products. It will also be the best way of keeping your customers up to date with what you’re doing and your new products and services, so keep them in the know.
Think outside the box
You’ll need to think about ways in which you can capture your audience’s attention by doing something really different to everyone else. Don’t be afraid to give new things a go – after all, it’s new things that soon turn into things that everyone is doing.