If you’re a keen blogger or are in marketing and looking to expand your following, you’ll know that via social media is one of the best ways to do just that. However, when you’re busy running a blog and other campaigns, finding the time to arrange your social content can be quite tough.
Therefore it’s a good idea to get organised and on top of things ahead of time. That way, you can have a better chance of using social media to its full potential when it comes to helping promote your content. We’re here to help – here are some top tips for social media organisation.
Even out your presence over multiple channels
A good way of getting organised to begin with is to evaluate how you use each of the social media channels. You can then build from each one and start to think about what you want to achieve from each of the channels – whether it’s purely to promote your blog, to give an insight into your work/life, or to network, for example. Make sure you post evenly throughout your channels, and avoid repetition.
Keep some content ideas ready
Just as you would with a blog, it’s a good idea to have some posts and ideas ‘banked’ so that when you have a dry spell in terms of inspiration, you’ll have some as back up. That way, you’ll never have to worry about going for days without posting anything, which can result in losing a few followers. Bookmark pages of things to think to, and screen shot things like quotes to post at a later date.
Get to grips with analytics and scheduling times
Same as with your blog, it’s worth taking a look at social media analytics to understand what types of posts do well, and even more importantly – when your audience is spending time on each platform. Virtually all of the major social media platforms now have analytics dashboards (or at least third party sites that can analyse usage for you), and regardless of your individual analytics, many articles have been published discussing highest usage times on each platform. When you’ve discovered the best times to post, you can then start scheduling your social posts just as you would on your blog.
Keep up to date with responding to comments and likes
Something that you don’t want to forget about is your audience and followers – especially those who are active on your pages. Take some time in your schedule to put aside for responding to those who have taken the time to comment on your posts to let them know you’ve seen it and to respond to any queries they have. This will go a long way and will help keep up your credibility and fan base.