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In today’s internet obsessed, fast-paced world, it’s pretty safe to say that social media is pivotal to the success of your business. You need to get with the times or get left behind as far as social is concerned, and make sure you’re one step ahead of the game.

You don’t, however, need to be a social media expert, and contrary to what you may believe or have been told, it doesn’t have to take up all of your marketing team’s time. If you don’t have the people resource at your service to dedicate all their time to boosting your social presence, you’ll definitely benefit from a few shortcuts and time savers. We’ve listed some of the top ways for saving time on your social media strategy.

Don’t aim to be leaders on every single platform at once

It’s unlikely that you’ll gain a huge fan base on every platform out there in a short space of time, but it’s not unrealistic to aim to conquer at least one platform, for now. Take a look at your audience and following and assess which channel they spend most of their time on and are the most engaged, and really make it your mission to connect with them there. It will make the rest easier to follow, too.

Understand what metrics will actually benefit your business

A huge, endless list of followers looks great for your page, but it will be pretty pointless having all of those followers unless people are actually engaging with your page, products and services. Think about what metrics matter to your business the most, and how you can use analytics effectively to achieve and monitor this.

Schedule your content effectively

Scheduling your content is a great way to save time as it’s the ideal way to get it organised and well managed. You can even use software to do it for you which makes it even easier and quicker. Have a backlog of content ready to post as this will be really useful when you don’t have time to come up with content on the spot.

Post at the right times

Less can be more when it comes to posting. In fact, you won’t want to post excessively as this will appear as spammy to your audience, and is unlikely to be very valuable if it’s content for the sake of posting. Instead, look into your audience and when they are most active on social media so that you can start to identify the best times to post to give them the best chance of seeing and engaging with your content.

Don’t be afraid to outsource

It’s important that whoever is taking care of your social media is passionate, enthusiastic and of course, knowledgeable on what works socially. If someone in your team doesn’t fit that bill, you can find plenty of freelancers you can outsource your social media needs to, which is a really popular way of running your channels.