Any social media professional will tell you that when it comes to sharing your business’s story on social media, it can be kind of like getting blood from a stone. Let’s face it – a lot of people don’t take social media very seriously. Lot’s of people don’t really understand it and how it can work for your business, and that’s half the battle.
We’ve come up with some top tips for helping your team to get on board with your strategy so that you can show a true 360 view of your company.
Show them the impact their contributions are having
As mentioned above, it’s important that they understand why it’s so important for them to get involved with your social strategy. And that’s your job – you should aim to start the strategy by presenting how they can be a part of the strategy and how it will help. You should also then update them weekly on how the strategy is performing, highlighting key things like mentions in the media, important mentions on social and new followers.
Make it as easy for them to get involved as possible
Part of the battle is that they’ll exclaim they don’t have time to help you or to get involved. Therefore, it’s your job to make it as easy as possible for them to get involved. Set up strategies in place that involve things like a weekly question they can answer; anything quick that will be really simple for them to do. You can also give them tutorials on how to use each platform, and can highlight how this can work for their personal profile, too.
Make it fun – incentivise it
It’s amazing how incentivising this can have a huge impact – people love prizes. Give out incentives agreed with management to bring a competitive edge to the process. If people know they have something to work for or possibly to win, they’re much more likely to get involved. Make it a game as much as you can, and you’ll soon find you have more willing players than originally thought.
Take their opinions and suggestions on board
You should also make sure they know that their opinions and thoughts are always being taken into consideration, so that they understand their role matters for your social media strategy. Send out emails asking if there’s anything they’d like you to post, or if they have any suggestions on improvements that can be made to any of your channels.