When it comes to crafting a winning and easy-to-follow content strategy for your website or blog, you’ve most likely stuck to the themes you know will work for your audience, and have lots of topics in mind to cover. You’ll also want to share insights into your business, and of course, showcase your work and what you do.
But a lot of the time, something that gets left out of a lot of content strategies is the actual structure and format of those pieces of content, and how they will work to captivate your reader’s attention and interest. Arguably, in this fast-paced world that we live in, the best way to do this is through short, sharp and concise articles that are digestible to your readership, who are most likely reading your posts on the go, on their lunch break or to have some down time.
So, we know this type of content works, but how do you make it work for you? Here are some top tips for creating digestible content for your blog or website audience.
You’ll want to start these types of posts (and any posts, in fact) with a killer headline that entices the reader in from the very beginning, and makes an important point. You’ll also want to keep them as short as possible, so it’s fair that getting all this into just a few words can be really tricky, but if you practise and do some research, you’ll pick it up and will start to identify what works and what doesn’t.
Structure your posts well
The key to keeping posts short is to structure them well – don’t let yourself go off in a tangent or left with too many points to cover. Make a note of the format your post will take, such as the intro, point number one, point number two, your opinion and a brief conclusion. If you have a strict format to stick to, it avoids temptation to ramble on until your word count starts adding up.
Keep an eye on the word count
As mentioned above, always keep an eye on the word count you’re hitting. It’s said that the optimum length of a blog post is 267 words, though of course some will need to be a little longer, and some can also be a little shorter. It’s ultimately about learning what works for your readership, but always aim to keep them under 500 words.
Leave the readers wanting more
Another good tactic to keeping the word count down and keeping your posts concise is to not give away too much – leave the reader wanting more, and give them a sort of cliff hanger that will almost force them to get in touch with you to continue the conversation, or to learn more. This is a great way to turn a simple blog post into a conversation starter, to help you engage with your audience and start making valuable connections.