For marketing professionals, keeping up with the latest news and trends in the world of online and physical marketing is a huge part of the job. To help you get ahead, we’ve listed some of the top marketing trends we’ve identified so far that are being used by some of the best in the industry.
Content marketing was huge in 2015, and it’s certainly not slowed down at all this year. It’s getting bigger and bigger, particularly in terms of forms of content such as company blogs. Don’t believe the hype even now? Companies running an active blog generate 67% more leads than those who don’t. Pretty persuasive numbers!
Largely thanks to social media channels such as Facebook, Twitter and Instagram jumping on YouTube’s bandwagon of showcasing videos, this form of content has seen an incredible rise in popularity. Videos are currently the biggest and fastest form of content across social at the moment, so they’re a wise investment.
Tactical targeting – going micro
2016 is so far the year of tactical targeting. Gone are the days of spending a small fortune to get your content and business out there to the masses – in terms of social media campaigns and online ads. Now it’s all about tactical targeting, and opting to target micro audiences instead that are actually valuable to your brand and message. Spending your ad money targeting relevant potential customers or industry experts is a much better way to spend your cash, time and energy than just focusing on numbers.
Story telling trends
Everyone who is everyone in marketing is talking about the idea of storytelling – i.e. how your marketing campaigns can work to showcase who your brand is, what you believe in, what you do and what makes you different from the competition. The phrase storytelling had over 142 thousand mentions across the web last year, so get focusing on your story.
The personal touch
Customers are looking for far more from their businesses and services these days. Studies show that people now expect a relevant and personalised experience when making a purchase. In fact, a whopping 56% of consumers said they’d be more inclined to make a purchase if a personalised experience was offered.
Above all, we’ve noticed a huge rise in the way people are measuring their marketing successes. Expenditures on marketing and social media analytical tools have seen a 60% rise in the last two years, showing that it’s not all just about flashy campaigns – they have to add real, measurable value to your brand.