Social Media: Things are different in China

Businesses in every sector know that the huge population of China represents a massive opportunity for anyone seeking an international market for their goods or services. However, it’s clear that the market in China operates quite differently to most other markets...

Let’s get Phygital

Tech experts and marketing gurus love making up words. One of the new words that I’ve heard at a workshop recently was “Phygital”. I had to have it spelled out to me, but Phygital is the combination of Physical and Digital. In this article we take a look at what...

The importance of mobile advertising

One of the interesting spaces to watch in the world of marketing, is how retailers adapting their marketing campaigns to the changing technology. There’s two main drivers at work that are shaping the marketing campaigns of retailers – the rise in ecommerce means that...

What social media are the kids using now?

The world of social media is changing so rapidly that keeping up with all of the latest trends and developments can be a bit exhausting. Adding to the pressure is that inevitably your children are going to be three steps ahead of you in terms of the latest apps,...

Why Every Entrepreneur Should Have Their Own Blog

As an entrepreneur, your time is extremely limited and valuable. So, while I suggest that you start your own blog, you may be asking yourself if it’s a practical use of your resources. Let’s take a look at some of the benefits of starting your own blog, so you can...

The world of social media keeps changing

The world of social media is rapidly changing, evolving, developing, and reinventing itself, so it can sometimes feel a bit exhausting trying to keep up with what’s new, what’s different, and what’s happening next. In this article we try and help you stay on top of...

The Benefits Of Cloud Computing

It’s amazing to think of how far cloud computing has come, and how it might grow even further in the future. It’s certainly increasing in popularity, as people start to trust this nebulous  but highly convenient way of storing information safely. If your business...

What’s happening at Google?

Everyone knows that Google dominates the tech landscapes – shaping and influencing in ways that it probably doesn’t even fully appreciate itself. So any announcement or update from this IT behemoth is worth taking a close look at. In recent days, Google has announced...

5 Ways To Achieve Content Marketing Success

So many businesses want to jump into content marketing, as it really is a popular idea at the moment; everyone wants to board the bandwagon! However, in their haste, many companies are taking the plunge before they really understand what content marketing entails, and...

Social Media: What we’ve learnt this week

In the rapidly changing world of social media, a day rarely goes by when we don’t learn something new, something that changes the way we approach this aspect of our marketing strategy, something that challenges how we do things. In this article we share with you a...

What is driving LinkedIn’s success?

One of the first social media platforms to hit the market was LinkedIn, and today it continues to be one of the most successful social networking sites in the market. One of the secrets to LinkedIn’s success has been its positioning as the primary platform that people...

How To Create Awe-Inspiring Headlines

Is your content fantastic, but you really need to work on those snappy headlines that draw readers in? Headlines are arguably more important than the posts themselves, as this is the first thing that the reader sees on their user journey. If you can’t encourage...

Should I be paying to boost my social media reach?

We all know the importance of effectively leveraging social media channels as part of your marketing strategy. Social media channels such as Facebook, Twitter, and LinkedIn are a great way to connect and engage with your target audience, sharing your content and...

How does programmatic advertising work?

If you’re looking to advertise your business, or your brand, or your products and services, then online advertising is most likely going to form part of your marketing strategy. There’s a couple of ways in which you can place your online advertisements directly with a...

Does Pinterest have any value for marketing my business?

One of the challenges with any sort of marketing plan or promotional exercise is that you have to match your aspirations to your resources. There are endless opportunities for you to build your brand and promote your offering to your target market, but all of them...

Social media trends for business

You might be feeling a bit of social media fatigue. Every day another article telling you all the things that you need to be doing, the social media strategies that you need to be developing and implementing, in order to keep your business growing. However, some...

Google is Now On Tap

Businesses around the world are continuing to grapple with the increasing shift to mobile usage and geo-location functionality in the way that we access and share information. It’s not just small businesses that have to think how best to respond to the rapidly...

Content Marketing On Zero Budget

There’s been a lot said and written about content marketing that has helped a lot of businesses better refine their public image, attract more customers and otherwise help enhance their reputation. But what of those who haven’t had the same kind of resources as...

The Secrets of Online Success

Bloggers dedicating their time working from home to build their authority and reputation through their platform can certainly have a hard time of it. What with all the competition and overwhelm a blogger might suffer struggling to understand just which part of their...

Social media trends to look out for

One of the big challenges with developing and maintaining a marketing strategy in today’s world is that you’ve got a lot more options. Perhaps too many options. This complexity is perhaps most obvious when you look at social media. In many ways, social media would be...

How important is Twitter?

First launched in 2006, Twitter quickly grew to become one of the major social networking platforms that changed the way that people communicate and change the way that brands market their products and engage with their audience. On current figures, Twitter has more...

The Crucial Beginning Steps in Content Marketing

The go-to digital marketing tactic of the web right now, content marketing is one of the hottest skills to master and one of the best strategies to help build a brand and get recognised within your niche. But with so much to know and learn it’s intimidating...

3 Critical Features of Great Persuasive Copy

Creating persuasive copy, although not entirely necessary for every business looking to market themselves more successfully, is something that every content marketing expert should at least have some idea of how to do. Having it as a skill in your content marketing...

Buffer’s 5 Best Content Marketing Tips

Buffer has gained a lot of traction in the content marketing world in very little time. Best known and loved for its hefty data analysis on user activity across blogs and social media platforms, the insights the Buffer team deliver are always on-point, relevant and...

Fake Deals Hall of Fame: 3 of the Best

Ever since the internet became something of common lore, fake deals have been in existence. Where there is humour and a chance to sell, there is an interesting, questionable, deal. But instead of sucking punters into parting with cash in the hope of receiving a...

How an off-site strategy could boost your SEO performance

SEO (“Search Engine Optimisation”) can often seem a bit like a dark art – everyone knows that they want it, but there are lots of competing theories about the best way to go about it. Add to this confusion the ongoing evolution of the complicated algorithms used...

7 Key Pointers for Scoring Guest Posts on Great Blogs

In terms of blog strategy and really working to grow your audience, guest posts are a really good method that can help you gain traction. Landing a great opportunity on a top blog will open doors you might not have thought possible. Not to mention lots of new readers...

Tips for Doubling your amount of followers on Instagram

Instagram is a huge social media channel, with more than 300 million users worldwide at a last count in December of 2014. It’s the place to be if you want to see a fairly personal peek into the lives of your favourite celebrities, to see photos from your friends and...

5 things your Content needs to be to engage your Readers

Content is such a huge part of marketing as we know it today, with content marketing strategies on the rise already for 2015. The content we’re putting out there to our customers is so important in order to make them engage with us, respect us, trust us, and of...

4 Big Things Publishers Want From Content Marketing

The content marketing juggernaut is set to continue to grow in size throughout the coming year as more businesses get on board and restructure their resources to put greater emphasis on helping to build their businesses through content. But as for breaking through the...

Why you should Include Customer Testimonials on your Site

Customer testimonials are so effective, as they sing your company’s praises from the rooftops without you having to say anything; giving potential customers a glimpse into what they can expect from your product or services. If you’re still unsure whether to include...

The Steps to take to Perfect your Social Content

When you’re producing content as part of a content marketing campaign, you’ll no doubt want to ensure it will be the best product it can possibly be. After all, a huge amount of effort goes into producing really great content, and you’ll want to be sure your efforts...

Simple Email Marketing Tips that can make a huge Difference

Email marketing is such a simple tool at the disposal of any marketing campaign and business; after all, it’s free to send an email and relatively quick, too. Email marketing is said to be just as effective as social media – consider how many times you check your...