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The Importance of Real-time Engagement on Social Media

In today’s digitally connected world, more and more internet users are turning to the internet to voice their opinions and frustrations with their favourite brands. The main platform for this is social media – from Facebook to Twitter, Instagram to even YouTube. Most...

How to create an Effective Social Media Content Calendar

For social media professionals, your content calendar is your ultimate bible. Nail the content calendar, and there’s a very good chance you’ll be able to run a successful social media campaign or page. If you’d like some tips on how to do just that, we’re here to...

Tips for creating Digestible Content for your Readers

When it comes to crafting a winning and easy-to-follow content strategy for your website or blog, you’ve most likely stuck to the themes you know will work for your audience, and have lots of topics in mind to cover. You’ll also want to share insights into your...

How to Increase your Email Subscribers

For marketers, upping your number of email subscribers is a great way to learn more about your audience and to tailor your content accordingly. It’s also a great way to get your message out there to the masses, whether it’s a promotion you’ve got on, a new product, or...

The Biggest Marketing Trends of the Year so Far

For marketing professionals, keeping up with the latest news and trends in the world of online and physical marketing is a huge part of the job. To help you get ahead, we’ve listed some of the top marketing trends we’ve identified so far that are being used by some of...

Why you should start taking LinkedIn seriously

LinkedIn is one of those social media platforms that people tend to either really love or hate, but ultimately just accept and have a basic presence on, ‘just because’. It doesn’t quite have the exciting, enticing appeal of more popular channels like Facebook, Twitter...

Tips for Optimising your YouTube Channel for Business

Video content is hugely on the rise, and is currently the most popular type of content across social media channels. They’re fun, interesting, useful, engaging and entertaining; everything that social content should be. Therefore more and more businesses are cashing...

Should your Business be on Facebook?

This is a question that most social media professionals and marketing managers are asked about a billion times by their social clients. And it can be a difficult one to answer. In short, yes, most likely. Whilst Facebook might not be the most relevant for your...

Why should your Business take Instagram seriously?

When it comes to social media and gaining a presence for your brand, most businesses tend to stick with the main channels and the basics. Facebook and Twitter are the social media giants at the moment, but there’s another player in the mix that if you ignore, you’re...

Top tips for gaining more Social Media Followers

Everyone who knows anything about business knows that these days, if you don’t have a presence online, you’re soon to get left behind. A big part of that online presence isn’t just about having a website or a blog – it’s also about having a strong presence on social...

Tips and Tricks for Crafting the Perfect Tweet

You may not have thought too much about it, but what you’re saying in those 140 characters on Twitter can be a huge tool to use at your business’s disposal to help you grow, and help you connect with your audience. Due to the short character limit, Twitter can be a...

How to Craft a Winning Social Media Audit

Whether you’re trying to bag a new social media client in your digital marketing business, or you simply want to upgrade your own social media for your own business, the best place to start is by completing a social media audit. This will show you what works currently...

Tips for Saving Time on your Social Media Strategy

In today’s internet obsessed, fast-paced world, it’s pretty safe to say that social media is pivotal to the success of your business. You need to get with the times or get left behind as far as social is concerned, and make sure you’re one step ahead of the game. You...

Top ways your Business should use Hashtags on Twitter

It’s highly likely that your business has its own dedicated Twitter page (and if it doesn’t, it definitely needs one!), but how do you optimise it to get yourself and your services out there? One of the best tools at your disposal on Twitter is hashtags, and if you’re...

Top Tips for how to Brand your Social Media

If you’re looking to expand your business or blog, you’ll no doubt have come across the idea of making your ‘brand’ recognisable and reputable. Your brand is who you are and will ultimately be what your audience or customers connect with. Therefore it’s really...

Tips for getting Serious on Social Media

If done right, social media can pay the bills so it’s time to take it seriously. It’s time you invested some of your time and resources into different platforms that can benefit your business or blog, and for that we’re here to help. Here are some top tips for getting...

6 Effective Marketing Ideas that won’t cost you a Penny

When it comes to successful marketing for your business, the days of having to spend millions of pounds are long gone. Whilst big stunts can be important for getting across certain messages or campaigns, or certainly for getting noticed, a lot of important marketing...

Instagram Dos and Don’ts for Business

Instagram is a massively growing social media platform, that has been rumoured to one day evolve the way that Facebook has. It’s being taken more and more seriously in terms of using it for your business, and it’s clear to see why. After all, it’s popular, has a clear...

How to jump on a trend to benefit your business

There are some franchises out there that you feel familiar with even if you don’t watch/follow them personally. This is because they’ll be everywhere you look, thanks to the power of the internet. The most popular shows, movies, awards ceremonies, album release – you...

Using Social Media as the Face of your Business

If you want to use social networking platforms such as Twitter, Facebook, Instagram or LinkedIn, you will need a ‘human face’ in order to make your social media marketing work. This doesn’t necessarily mean that you have to detail every minute part of your life or...

5 things you should stop doing on Social Media

If you’re a blogger or marketer and want to start making a name for yourself, social media is of course one of the best, easiest and most popular ways to do so successfully. However, social media doesn’t come with a guidebook as to how to use each channel effectively,...

Top Tips for Organising your Social Media

If you’re a keen blogger or are in marketing and looking to expand your following, you’ll know that via social media is one of the best ways to do just that. However, when you’re busy running a blog and other campaigns, finding the time to arrange your social content...

Your holiday season social media strategy

As the holiday season looms ever nearer, now is a good time to think about how you are going to manage the social media activity for your business during the busy period. Getting your social media strategy right at this time is critical as you are no doubt facing into...

The social media response to terror attacks

When a terror attack strikes, it often leaves people feeling powerless – struggling to find a way to cope, struggling to find a way to respond, struggling to find a way to move forward. This is particularly the case if you haven’t been directly affected by the...

Why you should be paying attention to Whatsapp

Without doubt WhatsApp is one of the big social media platforms that needs to form part of your social media marketing strategy. One aspect that makes WhatsApp particularly interesting is that Facebook has bought the messaging service, but has decided to retain it as...

A Simple Guide to Mobile App Marketing

If you create a great app, that will make people want to download it, right? If only it actually worked that way. It doesn’t actually matter how useful, beautiful, easy to use, or innovative your app is, if people don’t actually know about it,...

Let’s learn about LockerDome

The world of social media is nothing if not constantly evolving. In this article we take a look at LockerDome which is one of the newer social media channels on the block. What is LockerDome? In many ways, LockerDome works in a similar way to Pinterest. It is an...

How to make your social media content interactive

It has been widely accepted for a while now that your social media content needs to be interactive in order to be engaging. Social media posts that contain a photo deliver better results. Easy. But social media is a rapidly evolving space, so no one should be...

Social Media influences your personal image

There’s a lot to love about social media – engaging with your friends and personal networks, connecting with content and people of interest in new ways. What’s interesting is that the development of social media is a relatively recent phenomenon, so it’s early days in...

How To Save Money In Your Small Business

Small businesses often struggle with keeping their finances clean and healthy; especially if they are going through the initial growing pains of starting up a company. Although, in many situations, you shouldn’t scrimp on certain things (such as technology), there are...