When it comes to creating a recognisable, interesting and inviting brand identity, you’ll need to start with thinking about your core values and how you can translate them into something eye-catching, memorable and relevant.
When you’ve established how you want your brand to look, feel and come across to your audience, a key thing you’ll need to bear in mind is consistency – it will need to remain the same to fulfil its purpose of making your company recognisable. Here are some top tips for doing just that.
Creating your logo
One of the first actual design steps in branding is to create your logo, and you’ll need to work with a designer to ensure you’ve got the strongest, most creative one possible for your company. To use your logo effectively and consistently, you’ll need to ensure that it will look as effective on a massive billboard as it would on a tiny mobile phone screen, and everything in between. Discuss with your designer what fonts and colours would work best to suit all purposes and formats so that you can use it across all of your marketing platforms.
Creating and running your website
Likewise, another major step in establishing your branding is your company website. The design and user experience of it, like your logo, will need to represent and stay true to your brand’s values, concept and personality. It will need to be aesthetically in line with your brand logo, colours, themes and content so that it works in harmony with your branding.
Developing your social media channels
Your social media channels are a great, free way to establish your branding, and to reach out to your customers on a more informal, global and frequent basis. Start with one or two of the most relevant channels to your industry and/or audience and go from there as you get more confident with using it. This will help to grow your brand awareness as well as establishing your branding, and the same rules apply in terms of consistency as the points above; i.e. you’ll need to ensure you’re using the same logos, fonts, colours and formats across all of your channels as you do on your website and blog, etc.
Other merchandise associated with your business
Your branding should basically be consistent on anything to do with your business, whether it’s the envelopes you send out to clients, employee business cards or personalised mugs you serve your clients’ coffees in when they visit you at your office! Regard everything that is associated with your business as a representation of who you are and what you do to help make sure they’re getting the right message across, and that that message is consistent.