For social media professionals, your content calendar is your ultimate bible. Nail the content calendar, and there’s a very good chance you’ll be able to run a successful social media campaign or page. If you’d like some tips on how to do just that, we’re here to help.
Here are some top tips for creating a successful and effective social media content calendar, and to hopefully help make your life a little easier.
Do your research on relevant holidays
A great social media channel will be one that responds and engages with current affairs and trending topics. A great way to get ahead of the game on this is to do your research in advance; find out what events are coming up and what you can talk about on social. That way, you’ll be in the middle of the discussion when the day comes, as well as being reactive to last minute, topical events. Things like national holidays should always be in your calendar, but don’t forget about other relevant days or holidays to your industry.
Use a scheduling platform to plan ahead
To make your life a whole lot easier, and so that you can visualise your content posting, and also so that you can schedule posts for when you’re not at your computer able to post, you should always use a scheduling platform. There are lots of different ones out there to choose from, so do your research and have a look around. You can connect all of your social media channels to a good content calendar so you can get everything scheduled ahead of time.
Allow others to contribute to the strategy
A good social media strategy contains multiple voices and opinions from a business, so that it displays a more realistic, 360 view of a whole company. To do this, share your content calendar with your colleagues so they can add to it if they like. It will also help them to be involved in your strategy, because even if they don’t directly contribute, they can at least keep up with what you’ll be posting about.
Always have content ready to post
Even when you’re not sat at your computer posting, you should have content ready to go out. Plan ahead of time so that you have a bank of content ready to go at all times. This will be great when you don’t have time or inspiration to post something there and then on the spot. This is also where things like relevant and interesting retweets or regrams come in useful, too.