When it comes to successful marketing for your business, the days of having to spend millions of pounds are long gone. Whilst big stunts can be important for getting across certain messages or campaigns, or certainly for getting noticed, a lot of important marketing strategies often have the main focus on the small details.
Small often means cheap but we’ve gone one better than that. Here are 6 effective marketing ideas that won’t cost you a penny.
1. Update your email signature
Your emails are usually the main way of communicating regarding your business, so don’t forget the little details such as the email signature. As well as the standard things to include such as your title and link to your website/social media channels, you should also link to your latest projects or awards too.
2. Run a competition
If you can spare it, hosting a competition can be a fantastic way of marketing your business and gaining valuable contact details. It’s a great way to connect with a new audience whilst showcasing a fun side of your business, too. And hey…everyone loves a giveaway.
3. Use email marketing
Especially after running a competition where you’ve captured useful data, it’s time to put that data to good use and get your business into people’s inboxes. There are loads of free, easy to use services like Mail Chimp that can help you organise your database and opt-ins (so you comply with the law), and send newsletters that look great and work.
4. Upgrade your social media pages
Social media doesn’t cost anything, but its rewards are priceless. Whilst it’s really time consuming to get your business’s Facebook, Twitter, Instagram and Pinterest (to name a few) pages up to scratch, it’s so important in the social world we live in today. Carefully crafted content specific to each channel is crucial, as is ensuring you take the time to respond to your followers’ queries and questions.
5. Network effectively and regularly
You should piggyback on local events and check out networking events in your area that you can attend. This is a great way to not only get your name and business out there, but to also meet other like-minded business owners who you can possibly collaborate with on future projects. After all – it’s worth remembering – its’ not what you know, it’s who you know.
6. Do some PR
Introduce yourself to some reliable and reputable press contacts and you’ll establish great media relationships that can have you set for life. Take the time to make emails to PR professionals personal – there’s nothing worse than speculative PR reach outs.